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Adroit Detroit and the re-branding of the Rust Belt

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Excerpt:

I moved to Pittsburgh from a city with enough hype to last 200 years, even if nothing truly great happens there for as much time. I am talking about New York—lauded in songs and on shopping bags, T-Shirts, movies and assorted souvenirs made in China. I’ve attended concerts in other countries where the performer asks: “is Brooklyn in the house,” and the answer is always, invariably: yes.

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