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Pure Detroit featured in AmEx national campaign, launches Detroit Small Business Passport

If you haven't already, you might soon see a familiar brand featured in a national American Express Small Business Saturday/Shop Small campaign. Our very own Pure Detroit is one of five small businesses from across the country featured in a series of Shop Small videos from American Express. The campaign launched Nov. 4 and will run through the rest of the month.
 
The two-minute video highlights the three Pure Detroit shops and their employees, loyal customers, and the variety of cultural programming they host.
 
In this video Pure Detroit, which celebrates 15 years in business this year, announces the launch of their Detroit Small Business Passport, which encourages customers to shop at all of the other independent retailers throughout the city by receiving "Shop Small" stamps when they make a purchase at each of the 18-plus participating locations, unlocking various discounts and freebies. Passports are now available for pickup at each of Pure Detroit's locations in the Renaissance Center, Guardian Building, and Fisher Building and will be active and valid through Jan. 31, 2014.
 
Particpating passport retailers include Pure Detroit, Vera Jane, Stella Good Coffee, HUMAN, RUNdetroit, Cass Corridog, Nest, City Bird, Detroit Hardware, Source Booksellers, Emily’s Fashion Place, Todd’s Facets & Jewelry, Detroit Athletic Co., Workshop, Hugh, Nora, Detroit Gallery of Contemporary Crafts, and the Rowland Cafe. Each business is offering at least 10 percent off your purchase (terms vary per store).
 
Source: Ryan Hooper, Creative Director for Pure Detroit
Writer: Nicole Rupersburg 

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