YOU MAY NOT have heard of Shinola, but you will—soon. It was set up in Detroit in 2010, a combination of Swiss machinery and know-how, and American verve. This juvenile watchmaking company is fast growing up, and is aiming to make an impact in Europe. Its first foothold, having crossed the Atlantic, is in Paris, and this month it can be found in Colette, at 213 rue Saint-Honoré.
It's a long way from Detroit, Michigan, to Paris, France—nearly 4,000 miles, to be a little more precise.
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