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Struggling Cities, From Detroit to New Orleans, See Startups as Saviors

After graduating from the University of Michigan, Greg Schwartz worked in New York at Warner Music Group as director of digital business. Then the entrepreneurial bug bit him, and he tried to turn a calendar app he had created into a business. But instead of staying put or moving to a tech mecca like Silicon Valley, he returned in 2011 to his hometown of Detroit to found UpTo, inspired by Dan Gilbert, founder of Detroit-based Quicken Loans and majority owner of the Cleveland Cavaliers.

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